The vast majority of at-home ice cream consumption occurs shortly before bedtime.
IRI data shows over 85% of consumers 18-54 snack regularly at night. Ice cream is the go-to choice for millions.
We know most consumers prefer snacks with functional benefits, and almost all consumers would prefer better sleep. Mintel and Nestle see sleep-friendly snacking as a powerful new trend.
Consumers have shown great enthusiasm to try “better-for-you” ice creams in recent years, and mainstream media continues to educate consumers about the link between nutrition and sleep.
At Nightfood, we believe we’re pioneering the next multi-billion dollar category, changing the way regular people snack at night.