February 25, 2019 • 4:30pm EST
It is estimated that 80% of at-home ice cream consumption happens in the hours before bed. Nightfood ice cream is sleep-expert formulated specifically for nighttime snacking.
The Nightfood scientific team includes America’s most prominent sleep expert, Dr. Michael Breus.
The ice cream rollout is being led by Jim Christensen. Christensen is the former VP of Ice Cream Sales for global ice cream giant Unilever (owners of Ben & Jerry’s, Breyers, Magnum, Klondike, Good Humor, and recently acquired Talenti).
Christensen is targeting distribution in 10,000 outlets by the end of 2019.
In its "Food and Drink Trends 2017" report, leading marketing intelligence agency Mintel identified nighttime specific food and beverages as one of the "most compelling and category changing" trends for 2017 and beyond.
At Nightfood, we believe we’re pioneering the next multi-billion dollar category, changing the way regular people snack at night.