Bears are programmed to consume as many calories as they can before hibernation. This behavior is critical to their survival.
Humans carry similar biological programming. Thousands of years ago, this was life-and-death for the caveman. Now, with millions of calories in the fridge, it’s a big problem.
Over 80% of Americans snack regularly at night. Every week, over 700 million nighttime snacks are consumed and over $1B is spent. The most popular choices are known to be both unhealthy and disruptive to sleep quality: ice cream, chips, cookies, and candy top the list.
This outdated human survival mechanism presents a multi-billion dollar opportunity.