What you eat before bed matters.
Over 85% of consumers 18-54 snack at night on a regular basis. The most popular choices are exactly what you’d expect: Cookies, chips, and ice cream.
The result? Americans combine to spend over one billion dollars weekly on snacks consumed between dinner and bed.
Studies show that most consumers feel guilty about their nighttime snacking, but it shows no signs of slowing down.
Nightfood snacks help consumers satisfy their nighttime cravings in a better, healthier, more sleep-friendly way
Percentage of consumers snacking regularly at night
18-34 years old
35-54 years old
Why do so many people reach for such calorie-dense choices when it gets later in the day?
Research indicates the following three factors converge as we approach bedtime, creating a "perfect storm" that can lead to unhealthy night snacking:
- Human appetite peaks at night
- At night, cravings for sweets, fats, and salty foods are most powerful
- Willpower weakens throughout the day, and is lowest at night
So, at night, your willpower is exhausted, you get powerful cravings for the least healthy stuff, and it takes more of it to satisfy you.
It's no surprise that so many diet and nutrition experts consider unhealthy nighttime snacking the biggest problem for people trying to lose weight or maintain a healthy weight.
This problem will simply never go away on its own.
That’s why we created Nightfood.
Nightfood was formulated by sleep and nutrition experts to satisfy nighttime cravings in a better, healthier, more sleep-friendly way.
The Nightfood Hotel Rollout
We believe there’s no better environment in which to launch the new category of sleep-friendly nighttime snacks than in hotels across the United States.
In May of 2022, Nightfood ice cream pints are scheduled to launch into hotels coast-to-coast. Our first chain is a major extended-stay hotel brand with approximately 500 U.S. locations. This rollout is the result of a successful months-long retail test conducted by an international hospitality company in the lobby shops of that chain.
There are an estimated 56,000 hotels in the U.S. That’s approximately double the number of conventional supermarkets. With intentionally limited selections, high margins, and a highly relevant environment, we believe Nightfood can thrive in the hotel grab-and-go environment, as borne out by successful pilot testing.
Nightfood has established goals of securing distribution in 7,500 hotels for early 2023. A revenue target of $10 per hotel per day is in place for the second half of 2023, across the entire Nightfood snack line. This includes ice cream pints, which are currently in distribution, plus cookies, ice cream sandwiches, and other snack formats expected to launch in the near future.
Management believes that widespread distribution of Nightfood snacks in trusted hotel chains will not only lead to revenue and profitability, but that it will also provide a defensible competitive advantage for the NightFood brand in the sleep-friendly nighttime snack category that the Company is pioneering.