NightFood (NGTF) Adds Digital Growth Expert Gregory Getner, Peter Leighton to Focus on Launch of Half-Baked Snack Line
TARRYTOWN, NY, Feb. 05, 2018 (GLOBE NEWSWIRE) -- NightFood Holdings, Inc. (OTC: NGTF) the category leading, better-for-you, sleep-friendly nighttime snack company, announced today that digital marketing industry veteran Gregory Getner has joined the NightFood brand team and that CMO Peter Leighton will be directing his efforts to development of the Half-Baked brand of cannabis related snacks for NGTF subsidiary MJ Munchies, Inc.
The Company is coming off a string of revenue record setting months and quarters selling NightFood direct-to-consumer. After a record start to January, paid advertising was temporarily paused as the Company is waiting for new inventory to hit the warehouse, expected in a few weeks.
Getner boasts 15 years of experience with many of the world’s top ad agencies, including Saatchi & Saatchi LA, Young & Rubicam, and Digitas NYC, and comes to NightFood to further improve all digital sales metrics, now commonly referred to as “growth hacking”.
“We have a website that’s proven efficient at converting ice cold visitors into paying customers. The next step is to turn those customers into raving fans and influencers,” explained Sean Folkson, NightFood CEO. “Greg is a rock star with a resume a mile long. He’s here to identify, and execute on, opportunities in each of those areas. Social media and digital word of mouth are proven to be the key growth drivers in today's explosive snack brands.”
Getner’s compensation package features a combination of cash and equity, and is heavily performance based. Getner will advise on NightFood’s social media strategy and programs to drive social sharing and community, while implementing systems to encourage additional repeat purchase behavior from existing customers, such as automatic shipments and segmented consumer follow-up.
“NightFood is such a powerful brand solving a massive and relatable problem. That makes everything significantly easier,” commented Getner. “I’m not surprised we’re seeing such strong order rates on site. My job is to build on that initial relationship, while creating awareness of the brand and scaling revenue.”
At the same time, NightFood CMO Peter Leighton will shift his focus to product development within the Half-Baked line. The Company recently trademarked the Half-Baked brand name to introduce a line of snacks in the CBD and marijuana-related space. Over the years, Leighton has led innovation and product strategies for brands such as Natrol, Weider Nutrition, Cascadian Farm, Tiger’s Milk, and National Beverage Corp.
“I think the unique and innovative products we’re developing with Half-Baked will take the industry by surprise,” offered Leighton. “To our knowledge, there’s nobody out there doing anything like what we’re working on. We’ve already received inquiries about licensing the Half-Baked brand name, but right now, we’re in full-on product development mode.”
The Company initially plans to distribute Half-Baked snacks both online and in dispensaries around the country. Management believes the advancement of laws regarding the legalization of marijuana in the U.S. and around the world will drive an increase in the value of the Half-Baked line, and an increase in the value of the Half-Baked trademark itself.
NightFood (OTC: NGTF), operates both NightFood, Inc. and MJ Munchies, Inc.
NightFood, Inc, “The Nighttime Snack Company”, is a snack food company dedicated to providing consumers delicious, better-for-you, sleep-friendly choices for evening snacking. According to IRI Worldwide, 44% of snack consumption occurs at night, representing a consumer spend of over $1B weekly on nighttime snacks.
Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for 2017 and beyond.
Currently, consumer’s most popular choices are cookies, chips, ice cream, and candy. These options are generally understood to be unhealthy, and often contain ingredients and nutritional profiles that can impair sleep quality. NightFood creates, manufactures, and distributes snacks formulated to help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way.
MJ Munchies, Inc. was recently formed as a new, wholly owned subsidiary, to exploit legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company intends to market some of these new products under the brand name “Half-Baked”. As the legal landscape around CBD and cannabis related products continues to change and evolve, MJ Munchies will continue to explore, identify, and capitalize on opportunities clearly defined as legal. The Company believes tremendous opportunities currently exist to launch successful and compliant products in this space, and that such opportunities will continue to grow over time.
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Released February 5, 2018